As I read Howard Behar's new book, It's Not About the Coffee, I found myself thinking, "Hey! What's he been doing inside my brain?" So many of the ideas he talks about align directly with the ideas I focus on in my work, my blog, and this podcast.
When Behar joined Starbucks in 1989, it was a small regional company with only 28 stores. Today, there are thousands of stores worldwide. While coffee obviously plays an important role in the company, for Behar it has always been about the people. And his single-minded commitment to making it about the people provided a key ingredient in Starbucks' growth and success.
Listen to this podcast and hear Behar's insights on:
- How living an authentic, "one-hat" life contributes to both happiness and success.
- How to do the groundwork for living that authentic life.
- How investing in self-exploration helped Behar recognize Starbucks as the perfect opportunity for him.
- His own vision of a successful life.
This is the first of two podcast featuring Behar. In the next podcast, he talks about:
- Ways to overcome fears and doubts.
- The value of celebrating failure.
- The keys to his success.
- Creating a culture of, "Yes."
Details:
Click here to listen or save the mp3:
Curt Rosengren's M.A.P. Maker Podcast: Howard Behar
Length: 26:25
Enjoy!
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Click below (if you're on the main page) or scroll down (if you're on this post's page) for the transcript of this podcast.

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